VCs nod at your pitch ... but still don't offer funding
Hello Friend of The March Collective,
So you've invested in branding - the logo, the colours, the visual identity.
But that's not what VCs are evaluating.
They're asking: does this company have a defensible position in the market?
That answer comes from brand strategy - the foundational work that happens before design.
Your website headline is what VCs check before they even open your deck
If it's generic product-speak or unclear positioning, it's a red flag that your foundational strategy is missing - not just your messaging.
See if your headline proves you own a market position, or if you're just describing what you do.
I'VE CREATED THIS ONE-PAGER FOR MARCH COLLECTIVE CLIENTS AND FRIENDS TO FIND OUT WHAT IS AND ISN'T WORKING.
THE FREE FLAUNT 30-SECOND HEADLINE TEST
About the test
I'm Sharyn Honey Lowe, and I've spent 30 years helping brands like TAG Heuer, Porsche, and Electrolux create campaigns that stop people in their tracks.
This VC Headline Test is the same tool I use with clients who pay thousands for my consulting. - applied to carve out the market position that turns 'maybe' into 'yes.' Now you can use it for free.
I'm also not going to spam you with useless emails. Over the next few days you'll get more tips and hints on how to make your messaging magic.
